The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team) (ProductLed Library Book 2)

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(as of Nov 03, 2024 20:32:36 UTC – Details)

$1 Billion in self-serve revenue.

Sounds a bit crazy, right?

Well, it might sound crazy. But it’s not impossible.

And I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue—using product-led growth.

After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights. It’s all about understanding consumer behavior, buying habits, and leveraging your product to drive results.

But here’s the thing: product-led growth isn’t a silver bullet.

Simply slapping on a free trial or freemium tier to existing software doesn’t guarantee you’ll suddenly drive millions in revenue. It requires an in-depth understanding of your target audience, the market, and the decision-making process.

After 9 years of working alongside hundreds of SaaS companies, diligently tracking what they did and when – I was able to pin down what separates the wildly successful, multi-million-dollar product-led SaaS companies from the rest.

And no, they didn’t just have great onboarding.

Or transparent pricing.

What these companies had was a driven, visionary founder who set up an unshakeable foundation for the future of their company. A foundation so strong it could easily support their exponential growth.

What’s more, there were 9 key elements that repeated themselves across these foundations, forming an exact system for building and scaling a profitable, product-led company to 7, 8, even 9 figures in revenue—and beyond.

And that’s what I want to share with you today.

Hi, I’m Wes Bush, founder of ProductLed.com and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself.

And in this new book, The Product-Led Playbook, I’m sharing with you the ProductLed System™ – a system of 9 elements that SaaS companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team.

All boiled down into a simple, step-by-step process.

“This book is the go-to manual for building a successful product-led business.” – Esben Friis-Jensen, Co-founder at UserFlow ($5M ARR with 3 employees).

Here’s a sample of what you’ll uncover inside:

What the 9 key elements are of a strong product-led organization – and how to implement each one, step-by-step.What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy.Which clues you need to look for to identify your best-fit (and most likely to pay) users.How to design a generous free plan that lets users experience the product’s value and taps into customer preferences without giving everything away.What you need to put on your homepage to increase free trial sign-ups and tap into consumer motivation to encourage users to actually use your product.What “the First Strike” principle is and how to use it for users to see value in your product within 7 minutes.How to craft pricing strategies that clearly align with users’ buying habits and makes it obvious to users which plan is right for them.Which metrics you should really be tracking for behavior analysis and market insights (not all data is created equal).How to identify bottlenecks so you can tackle them head-on and scale your growth.What you need to align your team and get them pumped about growing your business with you.& much more

I’ve also packed the book with action items at the end of each section, as well as templates and canvases, so you’ll never feel like you’re fumbling in the dark.

Because there is a better way to grow and scale your SaaS. A better way to build a legendary company you’ll be remembered for.

And if you want to find out what that is, then order your copy today.

ASIN ‏ : ‎ B0DJ3854MV
Publisher ‏ : ‎ Wes Bush (October 8, 2024)
Publication date ‏ : ‎ October 8, 2024
Language ‏ : ‎ English
File size ‏ : ‎ 18803 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 360 pages